Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

As management practice in the beauty industry during crisis and post-crisis periods has shown, a policy focused solely on one’s “own” class proved unprofitable in 90% of salons and requires reconsideration.

Every client who uses beauty salon services may occasionally feel dissatisfied with the service provided. Client retention is a higher priority than attracting new clients. So how should one deal with an offended client?

In this article, we will discuss how the level of service in a beauty salon can be improved.

For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

You are a beauty industry professional, you enjoy your work, and people come to you. How do you connect with such different clients? How can you make sure they remember you, appreciate you, and never want to leave?

Among beauty industry professionals and their visitors, there are disagreements about how the latter should be referred to. Some prefer the term “patient,” while others use “client.” How can we distinguish these concepts to preserve their accurate meaning?