A practical guide for those starting or already running a dental business. Covering segment choice, premises, partnerships, marketing, space planning, and staff management. Advice to help you avoid mistakes and build a clinic as a structured, system-based business.

The entire beauty industry business found itself in a difficult situation during the quarantine, literally freezing all activity. However, it is necessary to adapt to the new realities and use the lockdown time to one’s advantage.

A polite person will never be too lazy to say “thank you” once again in gratitude for help or a service rendered. It has long been customary in the service industry that expressions of gratitude often take a quite tangible, material form.

Today, the cosmetology market already offers a significant number of hardware-based cosmetic salons, and marketing research shows that this is indeed one of the most promising areas in the beauty industry.

The strength of professionals lies in their education. Anna-Cari Gund, President of CIDESCO International, talks about the importance of quality education, what brought her into cosmetology, and shares advice for skincare professionals.

The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.

Many successful top managers admit that they did not pay enough attention to the internal culture of their company — and paid for it with a series of mistakes. What is corporate culture, and what should it be like in a beauty salon? How can internal culture contribute to success?

Each of us has had to listen to colleagues or clients who talk and talk but never get to the point. If you present your ideas in just a few sentences, listeners will remember what you said and treat your ideas with respect.

You are a beauty industry professional, you enjoy your work, and people come to you. How do you connect with such different clients? How can you make sure they remember you, appreciate you, and never want to leave?

Every manager knows that an effective personnel management system is essential for the successful operation of an enterprise. It should contribute to achieving the company’s development goals and increasing employee satisfaction with their work within the organization.