Client Segmentation in Beauty Salons: A Time for Change
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This article is currently available only in Russian. You can switch the language in the top language bar to view the Russian version, or check back soon — the English translation will be available shortly.
Each of us has had to learn languages – both native and foreign. There is also the language of gestures, facial expressions, and body movements, which plays a decisive role in how you are perceived by others, including colleagues and salon clients.
Winter, despite all its specifics, remains a challenging season in the beauty industry. No other season shows such sharp fluctuations in demand for salon services. How can salon activity be increased during slow periods?
Cosmetologist Jacqueline Peresetsky from the USA offers a new approach to using decorative cosmetics in the salon. Here are a few tips in the art of choosing colors for creating personalized eye makeup in “three steps.”
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EstPortal.com (Aesthetic Portal) – is a professional resource dedicated to beauty. The project will be of interest to both beauty industry specialists and its connoisseurs. The aim of the project: to provide maximum time saving on search of necessary information for beauty industry specialists and site visitors.