The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.

Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

Re[Sens], the first Ukrainian sustainable brand of professional cosmetics, celebrated its first anniversary with an intimate press brunch at the “Kanapa” restaurant and presented its innovative beauty philosophy, slow is the new smart. In just one year, the brand has already received prestigious awards in London and Paris.

A practical guide for those starting or already running a dental business. Covering segment choice, premises, partnerships, marketing, space planning, and staff management. Advice to help you avoid mistakes and build a clinic as a structured, system-based business.

The entire beauty industry business found itself in a difficult situation during the quarantine, literally freezing all activity. However, it is necessary to adapt to the new realities and use the lockdown time to one’s advantage.

How can you quickly find new clients to avoid downtime? Let’s consider one of the most effective and accessible marketing tools – social media.

If you believe beauty championships are just a show, this interview will change your mind. Valentyna Mikheyeva, President of the “Association of Beauty Championships,” shares how the Ukrainian National Championship takes place and why this event sets new standards of professionalism in the beauty industry.

Infection control in beauty industry facilities is a critical condition for service provision, and failure to comply can have serious adverse effects on the health of both clients and staff. In this matter, no detail is insignificant.

As management practice in the beauty industry during crisis and post-crisis periods has shown, a policy focused solely on one’s “own” class proved unprofitable in 90% of salons and requires reconsideration.

Image has always been of great importance for a woman. It is especially important for a cosmetologist to express her femininity appropriately and find a suitable image.