First Meeting with a Client, Tips, and a Shoulder to Cry On
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This article is currently available only in Russian. You can switch the language in the top language bar to view the Russian version, or check back soon — the English translation will be available shortly.
The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.
Image has always been of great importance for a woman. It is especially important for a cosmetologist to express her femininity appropriately and find a suitable image.
Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.
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