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Все статьи по тегу: Salon marketing

How to Create the Right Logo

Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

How to Communicate With a Beauty Salon Client

You need to talk to the client. That’s the rule. Some clients come to the salon not only to receive a service but also just to have a chat. What are the psychological aspects of communication with a client?

Brand Identity: Corporate Style of a Beauty Salon

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The Internet in the Practice of a Cosmetologist

Tiina Orasmäe-Meder and Polina Laiter share their experience of using the possibilities of the internet in their practice.

Business Ideas for a Beauty Salon

In all my years of working with salons, I have never met a single beauty salon owner who didn’t have their own vision of their salon. So why do so many businesses in the beauty industry look so faceless?