When visiting a beauty salon, we want not only a list of services but also positive emotions and a chance to relax. The overall impression of the establishment depends both on the specialist’s professionalism and on their politeness and adherence to communication ethics.

A successful beauty professional is one who has many regular clients. And every successful specialist will tell you that the most important thing is to work correctly with your existing client base.

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Ukrainian crisis manager Pavlo Hrynyshyn talks about well-known marketing campaigns and explains how to implement them as correctly as possible so that the client wants to come back to you again — this time with their friends.

I’ve always wondered how two companies engaged in the same type of business can have such drastically different financial outcomes. What exactly does one company do that the other does not?

A man and cosmetics, a man in a beauty salon. Is it a fashion trend or a real necessity demanded by our uncompromising and demanding times? How can we attract men to a beauty salon?

Tiina Orasmäe-Meder and Polina Laiter share their experience of using the possibilities of the internet in their practice.

Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.