Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

A successful beauty professional is one who has many regular clients. And every successful specialist will tell you that the most important thing is to work correctly with your existing client base.

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Ukrainian crisis manager Pavlo Hrynyshyn talks about well-known marketing campaigns and explains how to implement them as correctly as possible so that the client wants to come back to you again — this time with their friends.

I’ve always wondered how two companies engaged in the same type of business can have such drastically different financial outcomes. What exactly does one company do that the other does not?

A man and cosmetics, a man in a beauty salon. Is it a fashion trend or a real necessity demanded by our uncompromising and demanding times? How can we attract men to a beauty salon?