Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

Tiina Orasmäe-Meder and Polina Laiter share their experience of using the possibilities of the internet in their practice.

Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.

In all my years of working with salons, I have never met a single beauty salon owner who didn’t have their own vision of their salon. So why do so many businesses in the beauty industry look so faceless?