Cosmetologist Jacqueline Peresetsky from the USA offers a new approach to using decorative cosmetics in the salon. Here are a few tips in the art of choosing colors for creating personalized eye makeup in “three steps.”

When visiting a beauty salon or a cosmetology clinic, we eagerly anticipate our transformation, yet expectations are not always met. How can you protect yourself within the legal framework?

A successful beauty professional is one who has many regular clients. And every successful specialist will tell you that the most important thing is to work correctly with your existing client base.

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

You are a cosmetologist, you love your work, and people come to you. But how do you win over such different clients? How do you make sure they remember you, appreciate you, and never want to leave? A few simple yet very important principles will help you in your work.

Ukrainian crisis manager Pavlo Hrynyshyn talks about well-known marketing campaigns and explains how to implement them as correctly as possible so that the client wants to come back to you again — this time with their friends.

After working for four years in the London branch of VTB Capital, Viktoriya Vasilieva took a gap year — a year to sort herself out. Eventually, having gone to Zurich to study German, she decided to stay there and opened her own nail salon.

A man and cosmetics, a man in a beauty salon. Is it a fashion trend or a real necessity demanded by our uncompromising and demanding times? How can we attract men to a beauty salon?

Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.