The entire beauty industry business found itself in a difficult situation during the quarantine, literally freezing all activity. However, it is necessary to adapt to the new realities and use the lockdown time to one’s advantage.

A polite person will never be too lazy to say “thank you” once again in gratitude for help or a service rendered. It has long been customary in the service industry that expressions of gratitude often take a quite tangible, material form.

Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.

Many successful top managers admit that they did not pay enough attention to the internal culture of their company — and paid for it with a series of mistakes. What is corporate culture, and what should it be like in a beauty salon? How can internal culture contribute to success?

For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

Every manager knows that an effective personnel management system is essential for the successful operation of an enterprise. It should contribute to achieving the company’s development goals and increasing employee satisfaction with their work within the organization.

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

Cosmetologist Jacqueline Peresetsky from the USA offers a new approach to using decorative cosmetics in the salon. Here are a few tips in the art of choosing colors for creating personalized eye makeup in “three steps.”

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.