Many beauty salon clients are busy people who want to see the desired results in the shortest possible time. This article highlights the TOP 3 innovative techniques that do not require much time.

In most cases, it is believed that sexual attractiveness and the physical appearance of the object of attention are identical in nature. Women know very well that this is not the case, but do they realize that the same rule does not apply to men either?

Micellar water has become one of the most popular skincare products. It gained its reputation due to being gentle on the skin, easy to use, and highly versatile. But is it really so?

Winter is not kind to our skin. Constant frosts and snow hitting the face, as well as temperature fluctuations when moving from outdoors to indoors and back again, do not contribute to improving its condition. Naturally, during this period, the skin requires additional care and protection.

The New Year season is the busiest period for a manicurist. Let’s take a moment to look back and remember which designs were popular in the past year.

You need to talk to the client. That’s the rule. Some clients come to the salon not only to receive a service but also just to have a chat. What are the psychological aspects of communication with a client?

Brunettes want to be lighter, ash blondes strive to become golden, while golden blondes, on the contrary, tone their hair with ashy shades. So what determines the hair color for which people put their hair through such ordeals?

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

With the current state of the environment, the number of people with sensitive skin has increased significantly. This article will help you understand the types of sensitive skin and provide tips and advice for creating a balanced skincare program.

Not every period in fashion history can boast proper eyebrow care. Today, we can look back at the evolution of eyebrow shapes and be glad that modern trends don’t ruin but rather emphasize the natural form of the brows.