Brunettes want to be lighter, ash blondes strive to become golden, while golden blondes, on the contrary, tone their hair with ashy shades. So what determines the hair color for which people put their hair through such ordeals?

They say for a reason: if you want to change something in your life, start with your hairstyle. The upcoming season promises to be bold and striking. Its main highlights are a masterful play of light reflections, a wide color palette, and a rich variety of shades.

In cases where hair graying occurs unevenly, simply dyeing the hair will not result in an even, beautiful color. This requires a special procedure known as pre-pigmentation.

Halloween is approaching, which means a night is ahead when you can transform into anyone you want! One costume may not be enough, so the right makeup and hairstyle will help complete the look.

The lower the percentage of the oxidizing agent, the richer the color; the higher the percentage, the lighter the shade — but at the expense of color intensity. Let’s take a look at the process of coloring natural hair through diagrams.

Overspending on dye and, as a result, an excessively high service price, or excessive saving and a poor-quality result? Unfortunately, both lead to a serious business problem — the loss of clients.

Today, there are countless “miracle” hair-repair products on the market. In general, there is nothing surprising about that — but we must give credit to our marketers.

If braiding long hair has been difficult for you so far, this tutorial will help you master it.

Modern braids on long hair are very different from what we used to see in old photographs.

Here’s a beautiful way to braid medium-length hair (and long hair too) for Valentine’s Day!