A man and cosmetics, a man in a beauty salon. Is it a fashion trend or a real necessity demanded by our uncompromising and demanding times? How can we attract men to a beauty salon?

Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

Tiina Orasmäe-Meder and Polina Laiter share their experience of using the possibilities of the internet in their practice.

Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.

In all my years of working with salons, I have never met a single beauty salon owner who didn’t have their own vision of their salon. So why do so many businesses in the beauty industry look so faceless?

One of the main tasks of a beauty salon manager is attracting new clients. There are many ways to achieve this goal.

After talking with the practitioner, the client leaves the salon refreshed. The practitioner, however, often feels drained after these interactions — as if squeezed like a lemon. Their mission is to help others. But does that mean constant stress should be part of their professional responsibilities?