Aesthetic portal - professionally about beauty
Language:
Brand Identity: Corporate Style of a Beauty Salon

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The First Beauty Salon

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

Job Description of a Massage Therapist

Job description of a massage therapist, job rights and responsibilities of a massage therapist, sample job description of a massage therapist.

Job description for a cosmetologist

Job description for a cosmetologist, the rights and responsibilities of a cosmetologist, sample cosmetologist job description.

Become a successful cosmetologist

You are a cosmetologist, you love your work, and people come to you. But how do you win over such different clients? How do you make sure they remember you, appreciate you, and never want to leave? A few simple yet very important principles will help you in your work.

Salon treatments in the first half of the 20th century

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Holiday beauty marketing secrets

Ukrainian crisis manager Pavlo Hrynyshyn talks about well-known marketing campaigns and explains how to implement them as correctly as possible so that the client wants to come back to you again — this time with their friends.

How to open a mobile beauty salon?

The beauty salon business is characterized by high demand and strong growth potential. With a professional approach and competent management, you can secure a stable income.

Add your client as a friend!

I’ve always wondered how two companies engaged in the same type of business can have such drastically different financial outcomes. What exactly does one company do that the other does not?

How a financial specialist opened a nail salon in Zurich while living abroad

After working for four years in the London branch of VTB Capital, Viktoriya Vasilieva took a gap year — a year to sort herself out. Eventually, having gone to Zurich to study German, she decided to stay there and opened her own nail salon.