You need to talk to the client. That’s the rule. Some clients come to the salon not only to receive a service but also just to have a chat. What are the psychological aspects of communication with a client?

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

So where do such prices for procedures actually come from and how are they formed, dear clients and masters? Pricing, delays, appointments, discounts, and other aspects of the relationship between the master and the client.

In recent years, modern cosmetology has advanced remarkably far and surprisingly fast. But are all aspects of this vast field keeping up with such rapid changes?

The interior design and brand style of a salon must match the high aesthetic standards maintained by the masters in their work with clients. Building codes (SNiPs) set certain limits, but even within them, one can unleash design creativity and carry out restyling with minimal resources.

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

Job description of a massage therapist, job rights and responsibilities of a massage therapist, sample job description of a massage therapist.

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Cosmetologists have absolutely no idea what their clients really think of them. To lift this unnecessary veil of mystery and sacredness at least a little, beauty journalists decided to create a survey.

Tiina Orasmäe-Meder and Polina Laiter share their experience of using the possibilities of the internet in their practice.