For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

Every manager knows that an effective personnel management system is essential for the successful operation of an enterprise. It should contribute to achieving the company’s development goals and increasing employee satisfaction with their work within the organization.

You need to talk to the client. That’s the rule. Some clients come to the salon not only to receive a service but also just to have a chat. What are the psychological aspects of communication with a client?

A well-thought-out beauty salon design can subtly engage all the visitors’ senses to “work” toward remembering your brand and forming a positive attitude toward it. How can you use salon design to attract clients?

Among beauty industry professionals and their visitors, there are disagreements about how the latter should be referred to. Some prefer the term “patient,” while others use “client.” How can we distinguish these concepts to preserve their accurate meaning?

How can you avoid serious complications after a manicure, pedicure, or cosmetic procedure? What should you pay attention to when visiting a beauty salon to keep yourself safe?

So where do such prices for procedures actually come from and how are they formed, dear clients and masters? Pricing, delays, appointments, discounts, and other aspects of the relationship between the master and the client.

A successful beauty professional is one who has many regular clients. And every successful specialist will tell you that the most important thing is to work correctly with your existing client base.

Does it seem to you that a cosmetologist is “living too well” and should lower their prices? Should you try to save money on a cosmetologist? Why are some specialists more expensive than others? And is it worth paying more?

In recent years, modern cosmetology has advanced remarkably far and surprisingly fast. But are all aspects of this vast field keeping up with such rapid changes?