Re[Sens], the first Ukrainian sustainable brand of professional cosmetics, celebrated its first anniversary with an intimate press brunch at the “Kanapa” restaurant and presented its innovative beauty philosophy, slow is the new smart. In just one year, the brand has already received prestigious awards in London and Paris.

A practical guide for those starting or already running a dental business. Covering segment choice, premises, partnerships, marketing, space planning, and staff management. Advice to help you avoid mistakes and build a clinic as a structured, system-based business.

The entire beauty industry business found itself in a difficult situation during the quarantine, literally freezing all activity. However, it is necessary to adapt to the new realities and use the lockdown time to one’s advantage.

A polite person will never be too lazy to say “thank you” once again in gratitude for help or a service rendered. It has long been customary in the service industry that expressions of gratitude often take a quite tangible, material form.

Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

The strength of professionals lies in their education. Anna-Cari Gund, President of CIDESCO International, talks about the importance of quality education, what brought her into cosmetology, and shares advice for skincare professionals.

The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.

Many successful top managers admit that they did not pay enough attention to the internal culture of their company — and paid for it with a series of mistakes. What is corporate culture, and what should it be like in a beauty salon? How can internal culture contribute to success?

For beauty salon specialists, attracting and retaining clients requires the ability to build relationships with them while taking into account the person’s psychological type.

Every manager knows that an effective personnel management system is essential for the successful operation of an enterprise. It should contribute to achieving the company’s development goals and increasing employee satisfaction with their work within the organization.