A practical guide for those starting or already running a dental business. Covering segment choice, premises, partnerships, marketing, space planning, and staff management. Advice to help you avoid mistakes and build a clinic as a structured, system-based business.

The entire beauty industry business found itself in a difficult situation during the quarantine, literally freezing all activity. However, it is necessary to adapt to the new realities and use the lockdown time to one’s advantage.

A polite person will never be too lazy to say “thank you” once again in gratitude for help or a service rendered. It has long been customary in the service industry that expressions of gratitude often take a quite tangible, material form.

Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.

The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.

The first beauty salon was opened in Melbourne, Australia, and its story began with a jar of cream.

What procedures women used to go through to become more beautiful! Many of the devices for getting rid of various problems now look ridiculous and incomprehensible, but most of them are simply frightening!

Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.