In all my years of working with salons, I have never met a single beauty salon owner who didn’t have their own vision of their salon. So why do so many businesses in the beauty industry look so faceless?
Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.
The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.
About the project
EstPortal.com (Aesthetic Portal) – is a professional resource dedicated to beauty. The project will be of interest to both beauty industry specialists and its connoisseurs. The aim of the project: to provide maximum time saving on search of necessary information for beauty industry specialists and site visitors.