About Us

ESTportal.com (Aesthetic Portal) is a professional online resource about beauty, health, fashion, and business in the beauty industry. Since 2014, we have been creating content for professionals and readers who value expert and reliable information.

Project Goal

In an era of information overload, we are creating a space where accuracy, practical value, and expert insight are the top priorities.

We aim to save time for beauty industry professionals and readers by helping them quickly find reliable information based solely on verified sources and expert opinions.

What We Do

We bring together key areas of the beauty industry on a single platform.

We publish only verified and professionally prepared content.

We provide convenient navigation through topics, events, and companies:

• • collections of popular and related publications;
  • a system of thematic tags;
  • an intelligent search filter;
  • directories of companies and events.

ESTportal.com is a regular partner of key events in the beauty industry and aesthetic medicine. This allows us to stay at the heart of the action, track current trends, stay informed about professional developments, and create meaningful, timely, and high-quality content.

Topics and Sections

The portal publishes content in five main areas:

1. Cosmetology

• Face
• Body
• Hair
• Peel
• Epilation
• Injection Techniques
• Hardware Cosmetology
• Plastic Surgery

2. Stylistics

• Hairdressing
• Nail Services
• Makeup
• PMU & Tattoo
• Fashion and Style

3. Health

• Psychology
• Medicine

4. Business

• Management
• Legislation
• Marketing
• News

5. Catalog

• Events
• Companies
• Education
• Shop

Portal Audience

Our readers include:

• cosmetologists, injection and hardware treatment specialists;
• aesthetic medicine doctors and plastic surgeons;
• makeup artists, hairdressers, nail and permanent makeup professionals;
• clinic and salon managers;
• educators, trainers, and brand representatives;
• clients seeking a professional approach and expert opinion.

What Sets Us Apart

• Only verified information.
  All materials undergo editorial review. We do not publish outdated data, unverified opinions, or questionable recommendations.
• Professional presentation.
  Our authors are experts with hands-on experience in their respective fields.
• User-friendly navigation.
  Search, tag-based filtering, curated collections of similar publications, and a structured directory.
• Transparency.
  If a publication is promotional in nature, it is clearly marked. Such content is labeled as: “Sponsored content”.

Social Media

Announcements and content are published on the official @estportal accounts:

• Instagram
• Facebook (page)
• Facebook (group)
• Telegram
• Pinterest
• LinkedIn
• Threads
• X (formerly Twitter)
• TikTok
• YouTube

Advertising and Partnership

ESTportal.com is an effective platform for professional promotion.
If you represent a brand, clinic, salon, training center, or organize events — share your story on the pages of our portal.

Contacts

Our editorial team is open to dialogue, partnerships, and joint projects.
You can reach us through the form on the Contacts page.