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  Many successful top managers admit that they did not pay enough attention to the internal culture of their company — and paid for it with a series of mistakes. What is corporate culture, and what should it be like in a beauty salon? How can internal culture contribute to success?

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  Today, the cosmetology market already offers a significant number of hardware-based cosmetic salons, and marketing research shows that this is indeed one of the most promising areas in the beauty industry.

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  The performance didn’t end in our favor…

  After talking with the practitioner, the client leaves the salon refreshed. The practitioner, however, often feels drained after these interactions — as if squeezed like a lemon. Their mission is to help others. But does that mean constant stress should be part of their professional responsibilities?