Every business owner, sooner or later, must make a decision about their logo. It’s like the flag of your ship: even from afar, people should understand who you are and what you offer.
The story of this woman is a vivid example of how not to miss your chance and “make yourself.” Lydia Sarfati is a world-famous cosmetologist, owner of the Repêchage cosmetic line, a teacher at CIDESCO USA, a working mother and grandmother – and this is her path to success.
Have you ever seen a hairdresser dressed like a bank clerk? Hopefully not. A hairdresser and a banker think differently and perceive things in their own ways. But the point is not even that — it’s that they have different tasks in serving the client, although both must inspire trust.
About the project
EstPortal.com (Aesthetic Portal) – is a professional resource dedicated to beauty. The project will be of interest to both beauty industry specialists and its connoisseurs. The aim of the project: to provide maximum time saving on search of necessary information for beauty industry specialists and site visitors.